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Many people have this question, how do I develop my brand?

How do I develop my personal brand. Let me try to explain personal branding in a simple way. 

When I pickup this jar, I get to know that this contains honey. Looking at the label, I get to know further that this is organic honey. The label further says the extraction details of the honey, Where is it extracted from and also the composition - energy, protein, fat and carbohydrates 

And then I think about my personal brand. If I consider myself to be inside this glass jar, and there is label around me, what does this label tell about me? What do people read about me? How do people perceive me? What do people think about me, how do people come across? 

That is my personal brand at this point in time.  

And then the question is, if I am inside this glass jar and there is label around me, What do I want people to read about me? What do I want people to think about me? How do I want people to perceive me? 

That is my desired brand. 

So, when I know where I stand right now and where I desire to be, from the perspective of my personal brand, it is now all about the journey. 

From here to here.